On April 04, 2007, Truong Hai Group and Kia Motors Corporation officially signed an agreement at Melia Hanoi Hotel, to open a new development phase for Kia passenger cars in Vietnam and Thaco Kia Passenger Car Co,. was established.
In June 2007, an initial 35-ha factory specializing in manufacturing and assembling Kia passenger cars was officially launched by Truong Hai Group at Chu Lai Open Economic Zone in Quang Nam Province. This factory, equipped with the most modern production technology in its field, was considered the pioneer in Vietnam’s passenger car industry.
In April 2008, the first domestical-assembled model of passenger car, Kia New Morning, made it debut in Vietnam’s market, following with the appearance of an all-new and luxury New Carens in CKD version in the early of 2009. With strict technical European standards and the cooperation of Kia Motors’ experts, Thaco Kia’s products always meet the highest requirements on quality of Hyundai-Kia Corporation.
Keeping on the success, Kia Forte in CKD version was annouced on July 23, 2010 and followed by the presence of a CKD high-class SUV model in the short time after that – Kia Sorento which contributed to the diversity of CKD Kia line-up in Vietnam and strengthened Thaco Kia’s power on the way to dominate market share. The first CKD Sorento was also the 30,000th unit which was distributed by Thaco Kia.
2011 was a successful year of Thaco Kia when it saw an increase in both sales and brand power as one of leading auto marker in Vietnam. To maintain this result, Thaco Kia continued to upgrade and announce more new models like All-new Optima, Luxury sedan - Cadenza,…
Currently, Thaco Kia provides a variety of products raging from compact model like Picanto; Rio, Cerato hatchback; sedan cars like Forte, Cerato Koup, Optima, Cadenza; five-door sedans (compact MPV) like New Carens, Carnival to Sport utility vehicles like Sportage, Sorento,..With the annual average growth rate of over 110%, Thaco Kia is doing it’s best to win more success in the future.